Emma found an ad for internal critics in the back of one of her writers’ magazines. It was a small ad that promised amazing results through the miracle of internal critics. She went to the company’s website and signed up. About a week later, she received a phone call from Internal Critics Inc., a Delaware corporation operating out of Boise, ID. The woman on the phone wanted to set up a meeting so Emma could be introduced to the world of internal criticdom. Emma believed that criticdom wasn’t a word and looked it up in her dictionary.